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About Daler-Rowney – Inspiring Creativity Since 1783
Daler-Rowney’s reputation as a manufacturer of the finest art materials dates back some 230 years.
They achieved notable success, supplying famous artists such as Constable and Turner. In 1963, Rowney was the first manufacturer in Europe to introduce artists’ acrylic colours. Rowney’s ‘Cryla’ was widely used by artists throughout the 1960s and 1970s heralding a new era in art practice which became known as Pop Art. Two of its best-known proponents, Peter Blake and Bridget Riley, used Rowney’s ‘Cryla’ acrylics extensively during this period.
Between 1945 and 1960, The Daler Board Company developed a variety of products across the whole spectrum of artists’ materials, including pads such as the distinctive red and yellow Series A. Other new products in the Daler range included canvas panels, stretched canvas, mount board and artists’ luggage.
In 1975, The Daler Board Company introduced the first synthetic watercolour brush to the artists’ materials market. ‘Dalon’ was the first real rival to the sable brush for over 100 years.
Daler-Rowney now operates from three manufacturing bases – all its Colours (paints) are manufactured in Bracknell, Berkshire. Artists’ paper and mountboard are transformed in Wareham, Dorset and artists’ brushes are made in La Romana in the Dominican Republic.
With its Paper, Brushes and Colour three-pronged approach to product development, production and sales & marketing, Daler-Rowney is unique amongst the leaders in the fine art market in offering its products in the three key fine art categories.
As well as being divided into the three product categories, the Daler-Rowney range uniquely offers solutions to four groups of artists; professional artists, accomplished students and amateurs, emerging talents and beginners. In each of the three product groups, every artist can find products adapted to their technical level of accomplishment as well as their financial means.
This video is from Daler Rowney’s archives and although the Cryla brushes now come in a silver finish it is still an informative video on the range of brushes found in the Cryla Acrylic brush series.
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